The way Google calculates Link Authority is based on several factors. When calculating the link value, Google takes into consideration many things including the quality of the resource, and the number of other sites that reference your page. It also takes into account your competitors’ pages. But the secret to increasing link juice is not by how many other sites you link to, it’s by what your keywords are! Theseauctions, via sites such as https://www.youtube.com/watch?v=RYTmCOm6_j4 are also available online.
Keywords have the greatest potential to impact your organic search result, but none in the conventional manner you think. The real importance of keyword analysis goes well beyond simple headings and title tags on a webpage. Think of keywords like a hoard of opportunity to boost your link authority through content marketing and content generation.
When it comes to increasing your link value, your goal should be to find highly authoritative keywords with low competition. This will get you the maximum link authority possible and will help you achieve the most link building benefits from the initial SEO efforts. To find these keywords, use Google’s Keyword Tool or hire a consultant with SEO experience to find them. Keyword research should be done according to the following rules: You can use the Google keyword tool to find your target keywords; you can conduct internal research competitors’ pages to see what keywords are being used in their content; and you can view Google Analytics and competitor stats to understand how visitors are reaching your site. Once you’ve found the best keyword match, create a content marketing campaign around it.
Creating a highly relevant and authoritative link campaign is all about the targeted keyword and highly relevant anchor text links that you will put together. Anchor text links are words or group of words that you will place within your hyperlink to direct readers to your landing page or website. These words must be highly relevant to your site’s topic and will be picked up by search engines when someone searches for your targeted keyword. The higher your ranking is according to highly relevant keywords, the higher your link authority will be.
The higher your link authority is, the more likely that people will click on your links. They are more likely to do so because they recognize that your site is deemed to be a credible source based on the keyword data you have included within your hyperlink. Keyword data can include the number of searches performed on a particular keyword over a specific time frame, the total number of searches performed on that keyword, and other information such as competitor data. If you have included this data within your meta tags, title, and other meta tags on your site, search engines will be able to read your meta tags and know exactly which pages of your site were indexed according to your keywords. This is why keyword research is crucial if you want to increase link authority.
The third most important factor to consider when it comes to increasing link authority is building and maintaining social media profiles. When people are searching for the information or products that your website is offering, they will often search for the social media profiles of your website. In many cases, they will not even look past the first page of results if your site is not represented in the top 10 of the search results. Therefore, you need to incorporate social media into your SEO campaign in order to improve your rankings. Include links to your social media profiles within your meta tags, titles, and text on your website.